How is Innovara different from other marketing agencies?

Innovara combines data-driven strategy with hands-on execution across paid ads, creative, and automation — all under one roof. No bloated teams, no wasted spend. You get a lean, senior team focused entirely on your growth. Innovara also offers GEO (Generative Engine Optimization) to get brands visible in AI platforms like ChatGPT and Perplexity.

What platforms does Innovara manage ads on?

Innovara manages campaigns across Meta (Facebook & Instagram), Google (Search, Display, YouTube), and TikTok. The agency recommends the right channel mix based on goals, audience, and budget.

How long before I see results with Innovara?

Most clients see measurable improvements within the first 30 days. Significant ROI typically comes within 60–90 days as the team optimizes creative, targeting, and funnel performance based on real data.

Does Innovara require long-term contracts?

No. Innovara works on a month-to-month basis. The agency believes in earning your business every month through results, not locking clients into contracts.

What is the minimum ad spend to work with Innovara?

Innovara typically works with brands investing $5,000 or more per month in ad spend. This ensures enough budget to test, learn, and scale effectively. The management fee is separate from the ad budget.

What is GEO or Generative Engine Optimization?

GEO (Generative Engine Optimization) is the practice of optimizing a brand's content and online presence to appear in AI-generated responses from platforms like ChatGPT, Perplexity, Google AI Overviews, and Gemini. Innovara offers a free GEO Visibility Audit tool and full GEO optimization services.

Does Innovara offer free tools?

Yes. Innovara offers a free ROAS Calculator to help brands measure their return on ad spend, and a free GEO Visibility Audit that scores how visible a brand is across AI platforms like ChatGPT, Perplexity, and Gemini.

Strategy3 min readMarch 12, 2026

How to Calculate ROAS (And What 'Good' Actually Looks Like)

Every brand knows they should track ROAS. But most are calculating it wrong — or comparing themselves to irrelevant benchmarks.

The Basic Formula

ROAS = Revenue from Ads / Ad Spend

If you spent $10,000 on ads and generated $30,000 in revenue, your ROAS is 3.0x.

Why Basic ROAS Is Misleading

A 3.0x ROAS sounds great until you factor in:

Cost of goods sold (COGS) — If your margins are 30%, you need a much higher ROAS to be profitable

Platform attribution — Meta and Google both claim credit for the same sale

Customer lifetime value — A 1.5x ROAS on first purchase might be excellent if customers reorder 4 times

What "Good" ROAS Looks Like

Industry	Average ROAS	Good ROAS	Excellent ROAS
DTC / E-commerce	2.0x	3.0x+	4.0x+
SaaS / Lead Gen	1.5x	2.5x+	3.5x+
Local Services	3.0x	5.0x+	8.0x+

Calculate Yours

Use our free ROAS Calculator to get your exact ROAS, break-even point, and performance grade.

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